Mushroom Fiesta
What We Tried to Solve
We wanted to boost engagement and encourage user-generated content while spotlighting AJI-SHIO, from the Ajinomoto product line.
What Went Down
We launched a "Cook & Win" campaign and leaned into audience creativity. Instead of limiting entries, we encouraged fans to push the boundaries. The result? Entries ranged from mushroom rendang to mushroom ice cream.
How It Performed
impressions
reach
engagement
user submissions
Campaign extended due to high participation
Mushroom Fiesta
What We Tried to Solve
We wanted to boost engagement and encourage user-generated content while spotlighting AJI-SHIO, from the Ajinomoto product line.
What Went Down
We launched a "Cook & Win" campaign and leaned into audience creativity. Instead of limiting entries, we encouraged fans to push the boundaries. The result? Entries ranged from mushroom rendang to mushroom ice cream.
How It Performed
impressions
reach
engagement
user submissions
Campaign extended due to high participation
Mushroom Fiesta
What We Tried to Solve
We wanted to boost engagement and encourage user-generated content while spotlighting AJI-SHIO, from the Ajinomoto product line.
What Went Down
We launched a "Cook & Win" campaign and leaned into audience creativity. Instead of limiting entries, we encouraged fans to push the boundaries. The result? Entries ranged from mushroom rendang to mushroom ice cream.
How It Performed
impressions
reach
engagement
user submissions
Campaign extended due to high participation
