Stay Grateful, Stay Close
What We Tried to Solve
During the pandemic, the brand needed to keep its audience engaged while everyone was home.
What Went Down
We quickly rolled out a multilingual, feel-good activity campaign to let people share messages of gratitude. To widen participation, the contest was open to entries in all languages and offered small prizes to keep motivation up.
How It Performed
impressions
reach
engagement
entries in 5 weeks
spike in page followers
Stay Grateful, Stay Close
What We Tried to Solve
During the pandemic, the brand needed to keep its audience engaged while everyone was home.
What Went Down
We quickly rolled out a multilingual, feel-good activity campaign to let people share messages of gratitude. To widen participation, the contest was open to entries in all languages and offered small prizes to keep motivation up.
How It Performed
impressions
reach
engagement
entries in 5 weeks
spike in page followers
Stay Grateful, Stay Close
What We Tried to Solve
During the pandemic, the brand needed to keep its audience engaged while everyone was home.
What Went Down
We quickly rolled out a multilingual, feel-good activity campaign to let people share messages of gratitude. To widen participation, the contest was open to entries in all languages and offered small prizes to keep motivation up.
How It Performed
impressions
reach
engagement
entries in 5 weeks
spike in page followers
