Zui Ma Tou HotPot
What We Tried to Solve
The challenge was to build brand awareness for a brand-new hot pot restaurant with very limited media budget.
What Went Down
We used trendy Gen Z copywriting and visuals to connect with a younger, urban audience. Mini contests and UGC strategies encouraged people to share, tag, and engage. Monthly themes kept momentum going without relying on paid ads.
How It Performed
increase in followers, engagement, and page visits in 3 months
jump in interaction from contest content, strengthened community connection and brand voice
Zui Ma Tou HotPot
What We Tried to Solve
The challenge was to build brand awareness for a brand-new hot pot restaurant with very limited media budget.
What Went Down
We used trendy Gen Z copywriting and visuals to connect with a younger, urban audience. Mini contests and UGC strategies encouraged people to share, tag, and engage. Monthly themes kept momentum going without relying on paid ads.
How It Performed
increase in followers, engagement, and page visits in 3 months
jump in interaction from contest content, strengthened community connection and brand voice
Zui Ma Tou HotPot
What We Tried to Solve
The challenge was to build brand awareness for a brand-new hot pot restaurant with very limited media budget.
What Went Down
We used trendy Gen Z copywriting and visuals to connect with a younger, urban audience. Mini contests and UGC strategies encouraged people to share, tag, and engage. Monthly themes kept momentum going without relying on paid ads.
How It Performed
increase in followers, engagement, and page visits in 3 months
jump in interaction from contest content, strengthened community connection and brand voice
