Nasi Goreng Pro
What We Tried to Solve
Seri-Aji needed a way to position its seasoning as essential for a good plate of nasi goreng while staying culturally relevant and fun.
What Went Down
Silver Strings created a personality-driven challenge featuring Nana Mahazan and Ashhryyy to spark buzz. By turning it into a light-hearted battle, fans were encouraged to vote, comment, and even join the contest to claim the 'Nasi Goreng Pro' title. The strategy leveraged fandom behaviour to drive virality.
How It Performed
High participation across posts and comments, FB Live hit peak viewership among all Ajinomoto livestreams.
impressions
reach
engagement
Nasi Goreng Pro
What We Tried to Solve
Seri-Aji needed a way to position its seasoning as essential for a good plate of nasi goreng while staying culturally relevant and fun.
What Went Down
Silver Strings created a personality-driven challenge featuring Nana Mahazan and Ashhryyy to spark buzz. By turning it into a light-hearted battle, fans were encouraged to vote, comment, and even join the contest to claim the 'Nasi Goreng Pro' title. The strategy leveraged fandom behaviour to drive virality.
How It Performed
High participation across posts and comments, FB Live hit peak viewership among all Ajinomoto livestreams.
impressions
reach
engagement
Nasi Goreng Pro
What We Tried to Solve
Seri-Aji needed a way to position its seasoning as essential for a good plate of nasi goreng while staying culturally relevant and fun.
What Went Down
Silver Strings created a personality-driven challenge featuring Nana Mahazan and Ashhryyy to spark buzz. By turning it into a light-hearted battle, fans were encouraged to vote, comment, and even join the contest to claim the 'Nasi Goreng Pro' title. The strategy leveraged fandom behaviour to drive virality.
How It Performed
High participation across posts and comments, FB Live hit peak viewership among all Ajinomoto livestreams.
impressions
reach
engagement
