Merryfair
What We Tried to Solve
Merryfair was already well-known in the B2B space—but they wanted to make a splash with the B2C crowd. With zero SEO presence and a growing social media landscape, the goal was to increase reach, drive consumer engagement, and build a fresh digital presence from the ground up.
What Went Down
By building a lifestyle-forward digital campaign, Silver Strings positioned Merryfair’s ergonomic chairs as more than just functional. Trendy Instagram content helped resonate with younger consumers, while a brand-new website with an integrated online store made the purchase journey smoother. We paired this with SEO-focused blog content and set a new stage on TikTok, all designed to help them climb the ranks.
How It Performed
new followers in 3 months for TikTok
rank on first page of Google search results for targeted long-tail keywords in under a year.
Merryfair
What We Tried to Solve
Merryfair was already well-known in the B2B space—but they wanted to make a splash with the B2C crowd. With zero SEO presence and a growing social media landscape, the goal was to increase reach, drive consumer engagement, and build a fresh digital presence from the ground up.
What Went Down
By building a lifestyle-forward digital campaign, Silver Strings positioned Merryfair’s ergonomic chairs as more than just functional. Trendy Instagram content helped resonate with younger consumers, while a brand-new website with an integrated online store made the purchase journey smoother. We paired this with SEO-focused blog content and set a new stage on TikTok, all designed to help them climb the ranks.
How It Performed
new followers in 3 months for TikTok
rank on first page of Google search results for targeted long-tail keywords in under a year.
Merryfair
What We Tried to Solve
Merryfair was already well-known in the B2B space—but they wanted to make a splash with the B2C crowd. With zero SEO presence and a growing social media landscape, the goal was to increase reach, drive consumer engagement, and build a fresh digital presence from the ground up.
What Went Down
By building a lifestyle-forward digital campaign, Silver Strings positioned Merryfair’s ergonomic chairs as more than just functional. Trendy Instagram content helped resonate with younger consumers, while a brand-new website with an integrated online store made the purchase journey smoother. We paired this with SEO-focused blog content and set a new stage on TikTok, all designed to help them climb the ranks.
How It Performed
new followers in 3 months for TikTok
rank on first page of Google search results for targeted long-tail keywords in under a year.
